Don Norman: Emotional Design

Don Norman talks about a product is not just about being functional, and how beauty and fun can bring up value of a product. He has a juicer that he displays at the front. The gold plate that comes with the juicer can’t be used to make juice because the acid from a fruit will ruin the plate. Even though the juicer doesn’t function, people still buy this because it is beautiful and give people a story to talks about. He defines 3 levels of process that connects with emotion.

People’s emotion has a great effect on purchasing. Not many people just buy a product that only serves its function, but people care about how they look. Visceral is the first stage which connects with its appearance.

Second stage is ‘Behavioural’. Behavioural design is feeling in control and having an understanding of a product. When we use sharp Global knife, we feel in control of cutting, when we take a shower, control the water.

The third level is ‘Reflective’. It is a  ‘little voice’ that say what is good and bad. People buy environment friendly car because they care about the environment, people buy expensive watch to upgrade their value.

This video was very interesting and useful for industrial design student. It teaches the values of design and how to communicate with emotion and costumers. 

Seymour and Powell: Designing Dream Machines

Designing Dream Machine reflects that good designs should consider the function and mostly importantly, customers. Powell and Seymour think designers should do lots of research before they design a product. There are lots of products on the market but only the best ones are sold. They went to India to design a scooter because the standard of the beauty is different in every country the research is just not about how it looks, it is about how it used and how they effect on people.  This video also emphasises on the importance of visual communication between designers and between designers and costumers. Hand drawing is the most practical way of deliver the ideas that pops up instantly. The project of motorbike company is also shows their great understanding of client. Even though their design is modern looking, but they still kept the classic design of the company. They also believe that good designs come from good teamwork and communication. They stressed on the importance of visual communication. They designed kettle and coffee machine for the kitchen appliance company. Their elegant and modern designs appeal to costumers and stands out in the display. I also agree with Powell and Seymour that designers should design what customers like and what they want. I sometimes see the designs that give me the impression of ‘show off’. I think the designs should consider users and suit to their life style, not just fancy  

 

 

Annie Leonard: The Story of Stuff

Some people say that climate issue and social problems are unnecessarily exaggerated, but I wonder that people still can say that after they watch this video. This video delivers some serious social issue with interesting animation. Annie Leonard seems to be interesting in human right and our environment. According to this video, after World War 3 government and corporate giants decided to make profit by mass production and produce more than people need to boost consumption. As the result, people wasting the resources and destroying the environment and we already used up 1/3 of the resources. Using up the resources. Producing is not the only problem. Processing is also a big issue and we are not only talking about the environment, also the human right. It Lots of harmful chemicals are made from the factories and workers from 3^rd world countries have to deal with them because we shipped the factories to overseas in order to reduces the cost of producing. According to Leonard, we are getting unhappier than people who lived in 1950’s despite that we have more consumer goods. The world resource is limited and we have been wasting it. The damage is coming right back to people. Industrial designers should consider the world and think green. The design that only focus to esthetical and human is gone. 

BAD DESIGN

peer comment

Kate Barclay
Sam Whipp
Stanley Wong
Jonathan Biet
Alissa Sanders

Assignment 3: Upcycling

This laptop case is made out of plastic bags. I choose rice bag for the base material because it is strong and durable. I turned the cover inside out for 2 reasons: to get rid of the label and get nice red and white pattern, and the label material smoother than inside so it won’t scratch the laptop. The rice bag itself is already a durable material, I decided not to cut it and use this maximum. I sew the opened part and cut in the middle to put lap top. The top part became a lid. Normal cotton string was too weak to hold bags in position, so I used linen string, which used for sewing rice package bag.

For padding, I stuffed light plastic bags you can get it from Colse and grocery shopping because they are soft and light. For the cover of the padding, I used stronger plastic bag that you can get from clothes shopping. They often come with good designs and photo, so put the whole shopping bag inside, so it would looks like a poster when you open it. I could have done it for the outside cover, but I still wanted to keep the quality of the rice bag, and it was a lot stronger than shopping bag, I padded inside the pocket back part protection. I used Velcro to hold the lid in place.

Postal Presentation - comment

Emily Soares 

Alfred Boyadgis 

Stan Darmawan

Chelcie Nielsen

Rob Cervetto

Postal Presentation

This card holder was inspired by origami. I have always been fascinating by japanese origami and  pop up books because you see the whole other world that you were not expected to see. When receivers are given the package, they do not need to assemble it themselves, it comes pre-assembled. The receivers interact with this by 'opening' it. However i put extra straps and instruction how to make the holder so the receivers understands the basic principles and make it into the size they like whenever they want to. 

This will appeal to everyone. You can put business card, bus card, coupons, id and even photos. They are made out of thick paper and cardboard because it needed to be fold many times but it still has to keel its shape. Additionally,  it will be safe for children and they can even play with this. 

ROSS LOVEGROVE: THE POWER AND BEAUTY OF ORGANIC DESING

He introduces himself as a ‘captain organic’ in the video because his work and principles based on organic shape. He get his inspiration from nature and apply them to everyday product. His water bottle design was a good example. I liked how he create ‘skin of water’ and capture the movement and texture of  something that is so clear and continually changing. Every bottle are different and they are designed to fit to everyone’s hands from baby to athletic. I think that is how it communicate with the people. It is for everyone, but because of the individual design, it is also very personal. I don’t know about cost for producing them, but if they are released, there will be people collecting the bottles just like they collects watches and bags.

 

Lovegorve’s products that were inspired by nature is amazing. They are very modern and simply beautiful. However there are already lot of designers who are inspired by organic shapes. I think what makes Lovegrove so special is, he take nature’s properties, not only just form and shape. He was the first person who made a chair out of magnesium.  Some reason that even came to me a shock. I was impressed how he adopt nature from the sctrach and melt into the design.

 

I found Ross Lovegrove was bit audacious and some of his designs out of trail such as 300 componet stick car. However I adore his work and how he translate the nature to everyday product. 

peer commenting

Maria Park
Julian Chow
Glenaldy Janto
Danielle Taouk
Jennifer Widjaja

Project 1.

1. mood board
2. Technical drawing

3. poster

My dad used to collect cup set so we always have more cups and saucers than we need. The problem was we ran out of space and I thought it would be good if we can stack the cups. That happened in the café that my parents own. The cups charges so much space and they were hard to stack because of the handle. So I designed this stackable cup set and tray. It will appeal to young people and a family who has children in primary and above. The whole point of having handle is to grab a cup drinking hot liquid. I get rid of the handle and made a holder made out of silicon so its easy to grab and also does not transfer the heat from the cup. When the cup is not being used, it can be used as a food container for nuts and lollies.
The container and the holder fits perfectly to the tray so it does not wobble when it is being carried but also it is easy to take out because they are getting narrower as it getting towards the bottom.

Project 1 : Experience Enrichment

Yves Behar : Creating Objects That Tell Stories

Yves Behar is an amazing designer who can think out side of the box. He is not just a designer who cares about the external beauty

 but see the whole and engage into the entire process. He refused to only design the skin of a keyboard and I wanted to be involved making entire unit.

Behar thinks out side of the box and bre

aks the boundary. His watch for mini cooper can be read from the either horizontal and vertical way. I thought it will be useful when someone asks for the time. Behar’s transforming furniture is also a very interesting design. it can be fold flat, into a coffee table and a chair. He designs an ordinary objects into clever object and it shows that how design can effect the ordinary life.

Behar’s experimentation of the design reaches everywhere. His design is for everyone including child, adult and even for people who can not afford designer brand. ‘one laptop for a child project’ shows that his values is not just on the beauty but it is one the global issues. The laptop is 100$ and it is made for children in developing countries.

Behar mentions about value a lot in this video. Behar fought against suppliers and  manufacturer for what he believes and never give up his design. He believes that if we ‘work together creating value keep in mind, it can change the work, company and the world’.

video link - http://www.youtube.com/watch?v=QGn8F4j6pH8

Good Design

David Kelly : Human centred design

David Kelly : Human centred design

http://www.ted.com/talks/lang/eng/david_kelley_on_human_centered_design.html

Founder of design studio IDEO David Kelly believes that products have been changing as the demands on market changes. The development of the technology and new materials allows designers idea make it real.

This video shows amazing thing can happen when technology and good design combines together. The Prada store in New York is the one of examples that the design meets with the need.  For the faster service, they have 3D scanners and detailed information about costumers is saved in the store. The changing room mirror that leaves 3 seconds of back view is the example of designs that meets with costumers requirement. If being able to see the back was the only purpose of the mirror, the store could have put a mirror on three dimensions, but this new mirror entertain the costumers by its new technology. 21century people live in the advanced technology and always looking for newer and updated product. The mirror specifies Prada from other shops and attracts costumers as well as give the good impression on the store. The design itself is for the costumers but Prada can get so much profit out of it.  New York Prada store is the place where everything is designed for people.

I thought invent or create a new thing is becoming harder and even impossible because there are so many designs are out there. However the new idea of the office cubicles  changed my thoughts. Boring and prison-like cubicles can be changed in to stylish and comfortable place by a good design. It taught me that pre-exist design also can be improved and just because it was like that for a long period of time, that does not mean that’s the best design.

The video show me the whole new way of how good designs make huge impact on world and people. knowing what people is key to the good design. Designers should be able updated and should have broad knowledge on every subject because design is everywhere, shops, museums, offices and even at the sea. 

Shape of a Scent

Video Reflection : Annie Leonard - The Story of Stuff

Video Reflection : Annie Leonard - The Story of Stuff

This video is warning  people how important the environment is. The video explains the process of how products are made and in that process, how we are damaging the nature and even damaging human physically. I was even scared while watching the clip. I want a be a designer, but i agree that some designs are pretty but functional and waste l lot of materials. I think the days that people design a product only considers 'look nice' is getting toward its end. We can not afford that luxury anymore because we already have used the 1/3 of our resource less than hundred years that earth took millions years to make it and its running out fast. Designers now have to think cleverly how we can design with minimum  effort and material that creates maximum effect.