David Kelly : Human centred design

David Kelly : Human centred design

http://www.ted.com/talks/lang/eng/david_kelley_on_human_centered_design.html

Founder of design studio IDEO David Kelly believes that products have been changing as the demands on market changes. The development of the technology and new materials allows designers idea make it real.

This video shows amazing thing can happen when technology and good design combines together. The Prada store in New York is the one of examples that the design meets with the need.  For the faster service, they have 3D scanners and detailed information about costumers is saved in the store. The changing room mirror that leaves 3 seconds of back view is the example of designs that meets with costumers requirement. If being able to see the back was the only purpose of the mirror, the store could have put a mirror on three dimensions, but this new mirror entertain the costumers by its new technology. 21century people live in the advanced technology and always looking for newer and updated product. The mirror specifies Prada from other shops and attracts costumers as well as give the good impression on the store. The design itself is for the costumers but Prada can get so much profit out of it.  New York Prada store is the place where everything is designed for people.

I thought invent or create a new thing is becoming harder and even impossible because there are so many designs are out there. However the new idea of the office cubicles  changed my thoughts. Boring and prison-like cubicles can be changed in to stylish and comfortable place by a good design. It taught me that pre-exist design also can be improved and just because it was like that for a long period of time, that does not mean that’s the best design.

The video show me the whole new way of how good designs make huge impact on world and people. knowing what people is key to the good design. Designers should be able updated and should have broad knowledge on every subject because design is everywhere, shops, museums, offices and even at the sea.